Get Involved Show submenu for “Get Involved””īy Brian Deese, Sameera Fazili, and Bharat Ramamurti.

The White House Show submenu for “The White House””.Office of the United States Trade Representative.Office of Science and Technology Policy.Executive Offices Show submenu for “Executive Offices””.Administration Show submenu for “Administration””.That could explain why meat has been hit so hard by price increases and plant-based substitutes have not. Those higher margins may have acted as a buffer to absorb the price blows, while with meat, supermarkets had no choice but to raise prices. Meat alternatives, on the other hand, have margins of 35% to 50%. Margins of around 8% are common, and sometimes meat is even sold below cost. Supermarkets try to attract customers by offering meat as cheaply as possible. “We already knew from the previous study that there are often wafer-thin margins on meat products. Moleman said that the margins may also play a role. Plant-based meat clearly wins out on efficiency, and we now see that reflected in the price.” “Due to the large use of raw materials, meat is much more sensitive to disruptions in the world market than meat alternatives. Now, in times of scarcity, that takes its toll,” Moleman said. To make one kilogram of meat, you need up to ten kilograms of grain. “Meat has always been a product that requires an enormous amount of raw materials. Meat eaters pay the price for higher use of raw materialsĪccording to ProVeg, this is caused by inflation and higher raw material costs, combined with the inefficiency inherent in the production of meat. On average, meat became 21% more expensive between February and June, whilst plant-based meat alternatives rose in price by only 2%. In most cases, plant-based meats remained the same price, or became slightly more expensive, but to a much lesser extent than meat. The cause of the changes is entirely due to the increase in the price of meat, not to the reduction in the price of alternatives. They could cut the cost of their groceries even further by more often putting a plant-based meat substitute in their basket instead of meat.” Meat alternatives hardly affected by inflation Pablo Moleman of ProVeg Netherlands said: “As a result of the price increases, we are already seeing consumers increasingly opt for discounters such as Aldi and Lidl. In February, the difference was also positive, at €2 per kilo. For consumers, this saves no less than €6 per kilo. In relative terms, Aldi and Lidl offer the greatest benefits for those who exchange meat for meat alternatives. Of the 18 product pairs examined, the price difference had improved in 16 and deteriorated in only 2. However, the same trend can be seen everywhere, namely a sharp decline or even reversal in price differences. The fact that plant-based meat alternatives have become cheaper than meat on average does not mean that this is also the case with every plant-based meat alternative and in every supermarket. The differences between supermarkets and between the products themselves remain large. In February, vegetarian burgers, minced meat and chicken pieces were cheaper or about the same price in 44% of the cases now, they are cheaper or about the same price in 66% of cases. A total of 36 different products were compared. Products with a comparable portion size were always compared on the basis of their price per kilo. The researchers compared the cheapest animal meat products with the cheapest associated plant-based meat alternatives. In February, plant-based mincemeat was on average 29 cents per kilo more expensive.In February, plant-based chicken pieces were on average €1.16 per kilo more expensive.In February 2022, plant-based burgers were on average 56 cents per kilo more expensive than animal-based burgers.The researchers found the following price developments: They then mapped the differences again in June this year and discovered that a lot has changed.

ProVeg and Questionmark systematically mapped the price differences between animal products and plant-based substitutes for the first time in February this year. While meat prices have increased sharply, plant-based meat alternatives on sale in the Netherlands have become cheaper, according to new figures compiled by supermarket researcher Questionmark on behalf of the Dutch branch of food awareness organisation ProVeg International. Everything, except plant-based meat alternatives. Meat, dairy products, vegetables, fruit, bread, petrol… everything has become more expensive due to inflation and high raw material prices.

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