Categories of who Pinterest sees in their audience – Advertisers, Creators, and Pinners.Highlights from Pinterest Predicts 2022.Letter to Shareholders – basically a pretty slideshow to get the investors excited Okay, we’ve set the stage for the investors to understand what Pinterest is. The “Browse” tab is Pinterest’s traditional inspiration feed (consisting of a two column grid featuring a variety of Standard, Video, Product and Idea Pins), while the “Watch” tab is an immersive feed of full-screen, auto-playing Idea Pins.”

Pinners can choose between two different Home Feed experiences: Browse or Watch. It also creates value for businesses and brands on the platform (including our advertising partners), who have the opportunity to showcase their products and services in an inspiring environment that we believe is conducive to building an emotional connection with consumers. This work is foundational to our mission because we believe people are less likely to imagine their future and bring it to life when they feel self-conscious, excluded, or unhappy. Pinterest is also unique because we’ve designed it to be an inspiring platform, that we foster through our policies and product development - for example, Pinterest has banned political and weight loss ads, developed inclusive beauty search functionality and launched compassionate search for Pinners seeking mental health support. Pinterest is not a pure media channel it is a mediarich utility. Most consumer internet companies are either tools (search, ecommerce) or media (newsfeeds, video, social networks). Visualizing the future helps bring it to life. Pinterest is the productivity tool for planning your dreams.ĭreaming and productivity may seem like polar opposites, but on Pinterest, inspiration enables action and dreams become reality. Browsing and saving visual ideas on our service helps Pinners imagine what their future could look like, which propels them from inspiration to action. Pins are saved and organized into collections, which we call boards and sections. Pins are created when Pinners, creators and businesses make new content for or save existing web content to our platform. On Pinterest, people discover inspiring and personalized visual content, which we call Pins. Images and video can communicate concepts that are impossible to describe with words. Our users (who we call Pinners) often don’t have the words to describe what they want, but they know it when they see it. They come to discover and bring to life ideas for their daily activities like cooking dinner or deciding what to wear for major commitments like remodeling a house or training for a marathon for ongoing passions like gardening or fashion and for milestone events like planning a wedding or a dream vacation. “Pinterest is where over 400 million people around the world go to get inspiration to live their best lives. Our mission is to bring everyone the inspiration to create a life they love Opening words from the Pinterest Q4 earnings report: Ready joined Pinterest in June 2022, replacing longtime CEO and co-founder Ben Silbermann.Before we dive in, let’s set a reminder of Pinterest’s mission: In August, Elliott Management confirmed that it was Pinterest's top investor and voiced support for Ready, who formerly led Google's commerce business. Pinterest reportedly laid off around 150 employees last week, joining the growing list of technology companies like Meta, Alphabet and Salesforce that have fired workers in recent months. Snap said sales in the fourth quarter were slightly up year-over-year to $1.3 billion, which missed analyst expectations of $1.31 billion.Īmazon's digital advertising unit represented a bright spot during the fourth quarter, with sales in that unit jumping 19% to $11.6 billion. Additionally, revenue in Alphabet's YouTube unit sank 8% year-over-year to $7.96 billion in the fourth quarter. Meta said last week that its fourth-quarter sales dropped 4% year-over-year to $32.2 billion, while Alphabet's Google ad business recorded $59 billion in fourth-quarter revenue, a 3.6% drop from the same quarter last year. Pinterest's fourth-quarter earnings come after many ad-supported companies reported tepid results. The company also said that its chief marketing and communications officer Andréa Mallard and its chief revenue officer Bill Watkins will now report directly to Ready. 'While the industry as a whole is facing headwinds, we are adapting quickly to a changing macro environment and are committed to creating a more positive online experience for our users and advertisers,' Pinterest CEO Bill Ready said in a statement. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit

Pin earnings